Boracay By Sea

Going to Boracay by sea is fast becoming a viable option of traveling to that island beach resort, subject to the warning below on taking precautions when boarding the inter-island boat at the North Harbor in Tondo, Manila.

Negros Navigation News Release:
NN Freight: Making hay from self-incovenience
(Jun 21, 2010)

Negros Navigation Ferry To Boracay

When Sulficio Tagud, Jr. was asked why he chose to retain the name Negros Navigation after he had almost single-handedly plucked the floundering company out of stormy waters, his answer was straightforward.

"There is value to the corporate name because it had survived seventy eight years. It has built up equity in the market place," Tagud explains emphatically, the reverence for and silent pride in the iconic shipping firm palpable.

It was only six years since Tagud and his group took over the reins of the company which was then regarded as a basket case. With a tight grip on resources and a no nonsense approach to management, he wrestled with the festering problems, outlined a practical set of priorities and made the employees and stakeholders toe the line with military precision. In as little as three years, they were seeing black.

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By 2007, Negros Navigation was making money again and had been consistently profitable since. The citations and awards two years in a row from the local internal revenue district proclaiming NN as the biggest taxpayer in that northern part of the metro say it eloquently. That is by far among the fastest exits from economic rehab by a major company.

Tagud will not trumpet his accomplishments but there is a glint in the eyes of NN oldtimers who doff their hats at the man who was able to provide the employees their first bonuses in decades, restore the company to its former glory and still be able to do the nation extra service by ferrying soldiers to the battlefield or transporting relief goods to a disaster-hit area.

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For the longest time, NN had been moving passengers and their cargo. The company pioneered in hauling sugar and the sagadas to and from Negros and Panay islands. It later evolved into a national inter-island ferry and cargo service.

When the Asian economic crisis hurt the industry in 1997, a change in the behavior of customers was observed. Tagud noted that Negros Navigation passage department was struggling through a feast and famine mode of operations, feasting thru only three passenger peak months in a year and grappling through nine months of low passenger volume. However, the cargo section of the business was constant from January to December.

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Tagud further probed the operations. "The era of high fuel prices was one compelling reason for a switch to a more stable source of revenue," he thought. He checked other liners and saw that shippers could not rely on many of them because of ill-maintained vessels. If a ship always gets delayed because of breakdowns, a businessman and his cargo will suffer. He needs a reliable shipper with a regular schedule.

"We therefore decided to expand our existing business since we already had the vessels and the capacity. Our schedules were run tightly because we put a premium on maintenance and security." (A quick check of NN�s maritime history shows no major incident of disaster caused by negligence or irresponsibility. A wayward PNOC ship rammed one of its vessels once in a freak accident which investigators blamed on the government fuel tanker.)

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The next step Tagud et al took was to reconfigure the cargo capacity of its three Ro-Pax vessels (combination cargo and passengers) with proper oversight and approvals from the Marina and nautical experts. M/S St.Peter, for instance, which before handled only ninety containers was outfitted to accommodate one hundred twenty. Negros Navigation later acquired five more ships dedicated to cargo so it can literally service the entire breadth of the archipelago with regular schedules.

In no time, the company was able to commit to shippers, transforming their raison d�etre to "customer satisfaction". Today, with a newly spun-off company simply called NN Freight, Negros Navigation redefined shipping from the traditional pier-to-pier transport to the more trend-setting house to house service.

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It is able to pick up cargo from a manufacturing center anywhere in the country and deliver the same direct to its plant in a seamless logistical operation. NN�s costs are friendlier and their timetables are more reliable because NN Freight operates as a liner with a fixed route and schedule. (A liner is different from a trumper, which goes only to where a particular cargo is destined. As it were, it would not depart until it has reached full capacity.)

Tagud beams when he lays out his company�s offer of sacrifice: "We inconvenience ourselves to make it convenient for our customers."

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NN Returns to Caticlan (Boracay), Offers Low Fares for Summer

Negros Navigation (NN) unfurls its summer sail with the newest route that promises to bring tourists to the country�s island paradise starting March 30, 2010.

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Caticlan, gateway to the pristine waters of one of RP�s and the world�s best beaches - Boracay - will be served by NN to and from Manila and Bacolod with the best price offering and hassle-free trips.

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Bacolod to Caticlan is scheduled every Tuesday 10:00 a.m.. Caticlan to Bacolod will be every Monday 10:30 a.m.. Fare for these direct trips is P477 only inclusive of service fee and other charges.

Meanwhile, NN departs to Caticlan from Manila, Sundays at 7PM. Return trip Caticlan to Manila will be every Tuesday 10PM.

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"This summer offering is one of the best travel deals in terms of comfort, price and style. Comfortable because it�s a direct trip to and from Manila and to and from Bacolod.

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The introductory price is very acceptable to the traveling public and most importantly, they�ll enjoy the amenities of the funship ranging from videoke, disco, fun activities for kids and adults while enroute," said Gian S. Galvez, Head of the National Marketing and Public Relations. Galvez added that with the ship as big as San Paolo serving guests, "we can offer hassle-free and unperturbed rest and relaxation going to Boracay and going home.

Thus, the trip itself is the start of the vacation. "The introductory rate is very affordable compared to taking the tiresome RORO trip and we are very proud to be the only shipping company that will be serving Boracay (Caticlan) with party-style entertainment onboard, with hoards of prizes from our partner companies - true to the title `funship ng bayan,� added Galvez.

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Still on lowest fare offer, Negros Navigation continues to serve more "crazy sale" slots even for the summer peak season.

Interested parties are advised to watch out for upcoming promos or they may visit the nearest ticketing offices or may inquire at (034) 708-0461 and 708-5771 (iTravel Xpress).

In Manila, NN docks at Pier 2, North Harbor with hotline number (02)554-8777.*

Source: NEGROS Daily Bulletin

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